2023 Innagural Event

From October 6th – 8th, 2023, First and Pen and SBRnet successfully hosted the inaugural Get In The Game event at the Sheraton Inner Harbor in Baltimore.

  • Over 130 students representing 17 schools and universities
  • Over 200 total attendees
  • 20 brand partners representing 10 industries
  • Industry sessions and career workshops focused on:
    • The State of HBCU Athletics
    • Mental health in athletics
    • Financial responsibility
    • How to secure your first job in sports
    • College athletics administration
    • Building an effective resume, Networking for Novices and more!

What Is


  • Get In The Game is a three-day event that provides HBCU students and college students of color with opportunities to learn more about the business of sports.
  • The sports industry is one of the most competitive industries around, yet many don’t truly understand the sports business industry, the wide array of opportunities, or what to do to get involved


To showcase the wide array of career opportunities available in the sports business industry including" media, footwear, retail, sales, law, marketing, production, analytics, technology, college/pro sports and more.

Teams & Leagues

Representation from college and professional sports conferences, leagues and teams.


Representation from major footwear, apparel and media brands.


Students and sponsors will have the opportunity to interact and engage with each other in a unique networking environment.

Retail and Marketing

Representation from emerging companies to large retailers.
What You Can


  • Keynote Sessions with Industry Leaders
  • Breakout Sessions and Workshops
    • How to create an effective resume
    • Interview skills and career development
    • Case studies (brand and product development, launching a sports program and more)
  • Individual meetings between companies and students
  • Stadium and venue visits
  • Networking and social events